User Experience (UX) for websites is about creating a positive and user-friendly experience by understanding what a user needs. That includes employing intuitive navigation, clear content, and visually appealing aesthetics. The goal is to make it easy for users to find what they need while having an enjoyable experience on a website.
Six tips for UX basics
When it comes to UX basics, here are our top six important things to keep in mind for your website.
1. Know your goals
Why do you have a website? Do you want to sell products, find donors, recruit volunteers, or make people aware of your organization? Identify one clear goal and, if applicable, 2-3 sub-goals for the site. Keep your goals top of mind as you build and edit your website.
2. Know your audience
It’s crucial to understand the people who will be using your website. What are their specific needs, preferences, and behaviors? Learning about your users allows you to design a website that meets their expectations.
3. Make it easy to use
Websites should be easy to navigate and find information on. Think about how users will move around your site and organize things in a way that makes sense.
Don’t make people think about how to find information or perform a task. Clear menus and links can help people find what they’re looking for quickly.
4. Make it look good
Visual design is important because it makes a website appealing and enjoyable to look at. More importantly, good visual design can help guide users through the site and make important information stand out.
Choose colors, fonts, and images that create a pleasant and cohesive experience.
5. Think about different devices
People use all sorts of devices to access websites, like smartphones, tablets, and desktop computers. Make sure your website looks and works well on different screen sizes. It should be easy to use on a small phone screen or a big computer monitor.
6. Test and improve
It’s important to test your website with real users and get their feedback. Watch how they use your site, ask them questions, and listen to their suggestions. This will help you identify any issues and make improvements to create a better experience for your users.
Conclusion
Remember, UX design is all about putting yourself in the shoes of your website’s users to create a site that meets their needs while providing a pleasant experience. By considering their preferences, making it easy to use, and making it visually appealing, you can design a great website that people will enjoy using (and will return to!)
Want to learn more about UX? Check out our post UX Basics: Understand (and Reduce) Cognitive Load.
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