Learn how to identify or refocus your target audience and create personas for your website and digital marketing strategy.

Learn what makes a memorable brand voice and how to capture your brand’s personality through language.

Learn the research-based foundations of user experience design, including information architecture, cognitive load, and how users interact with websites.

Learn how to choose social platforms and create content that will reach your target audiences, drive traffic to your website, and boost SEO.

Learn how voice & tone, UX design, and copywriting come together during a user’s journey through your site.

We’ll deconstruct search engine results to see how your site’s SEO interacts with Google’s algorithms.