Wish of a Lifetime
Shifting the way we value our oldest generation
Wish of a Lifetime is a non-profit that aims to shift the way society views and values our oldest generations by fulfilling seniors’ dreams and sharing their stories to inspire those of all ages. As part of a brand refresh, we re-envisioned the website to better reinforce their unique brand promise.
Web Design
WordPress Development
Persona Development
Web Design + WordPress Development
We created user personas and evaluated all site content adding compelling wish recipient stories, sponsor opportunities, a calendar of upcoming events and wishes, and prominent options for people to get involved such as donating a tweet or making memorial tributes in honor of a senior. Built in WordPress, this site has proved to be extremely easy for their staff to update.
Telling Stories
Part of the way seniors are honored is by sharing their stories. We created a system for staff to enter and categorize wishes more easily, and provided a delightful user experience on the front end to display these stories.
Merge took a rough idea for our design and re-brand and turned it in to a vision. They are true collaborators asking us insightful questions that helped define our brand aesthetic, listened to our needs, and brought great ideas and advice to the table. The result was a beautiful website that effectively communicates our mission to multiple audiences. We couldn’t be happier with our new website!
Sally Webster
Director of Community Outreach
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