Wish of a Lifetime
Shifting the way we value our oldest generations
Persona & UX Design
Writing & Editing
Social Media Marketing
Monthly Maintenance & Hosting
Web Design + WordPress Development
We created user personas and evaluated all site content adding compelling wish recipient stories, sponsor opportunities, a calendar of upcoming events and wishes, and prominent options for people to get involved such as donating a tweet or making memorial tributes in honor of a senior. Built in WordPress, this site has proved to be extremely easy for their staff to update.
Part of the way seniors are honored is by sharing their stories. We created a system to enter wishes more easily, and provided a delightful user experience on the front end to display these stories. We also provide monthly writing support to get those wishes out on the website and social media in a timely fashion.
Merge took a rough idea for our design and re-brand and turned it in to a vision. They are true collaborators asking us insightful questions that helped define our brand aesthetic, listened to our needs, and brought great ideas and advice to the table. The result was a beautiful website that effectively communicates our mission to multiple audiences. We couldn’t be happier with our new website!
Director of Community Outreach