USA Pro Cycling Challenge

Our bike-art takes flight at Denver International Airport

The annual Bicycle Art project for the USA Pro Cycling challenge consisted of 9 teams, each provided with a bike and asked to turn it into art representing each of the major stops of the race: Aspen/Snowmass, Breckenridge, Steamboat Springs, Beaver Creek, Vail, Loveland, Fort Collins and Denver. After the unveiling, these bikes were exhibited at Denver International Airport during the course of the pro race. This annual event was curated by Ivar Zeile of Denver’s Plus Gallery.

Conceptual Design
3D Design
Public Art

The Concept

Our bike represented the Beaver Creek stage. Among sports enthusiasts, Beaver Creek is perhaps best known for its Birds of Prey World Cup downhill ski course, featuring the top-ranked international ski racers in the world. Similarly, the USA Pro Cycling Challenge is an international event with world-class, elite cyclists.

Located in Eagle County Colorado, we represented the Beaver Creek community with a deconstructed bicycle turned kinetic mobile representing an eagle, a bird of prey. Both eagles and cyclists possess a combination of grace and finesse, along with a predatory nature of attacking at precisely the right time. While the yellow of an eagle’s beak and talons represents the symbolic yellow winners jersey; strips of red fabric will dangle from the mobile’s talons/handlebars representing the red King of the Mountain jersey—this is after all a grueling hill stage that the winning cyclist will have to attack to win.

Other artists and designers who participated were: Cultivator/New Belgium, Pure Brand Communications, Stacey Schultz (Merge Studio), Eric Ringsby, Thomas Scharfenberg, Kristin Stransky Mallinger and Audrey Seiler, Tobias Fike, Dmitrius Obergfell, and Tank Studios.

The Merge piece, which turns a bike into a mobile hanging from the ceiling, might be the smartest move here, and perhaps the most fun. With bike art, fun counts.

Ray Mark Rinaldi
The Denver Post, A&E Critic

We'd love to hear your ideas and see if we can help.

Boulder, CO

Michelle Dodd, Co-founder
303.257.0335
michelle@merge.studio

Crested Butte, CO

Stacey Schultz, Co-founder
303.641.8544
stacey@merge.studio

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