Rebranding a Control Room Design Specialist
BAW Architecture, a leader in control room design for 24/7 mission-critical operations, worked with Merge to reposition their established architecture firm and assist with developing ongoing marketing initiatives. Deliverables included a new logo, responsive website, search engine optimization, email marketing and marketing collateral. The result is a brand that boldly claims their leadership position as a specialist in a very niche area of architecture.
Search Engine Optimization
Web Design + WordPress Development
This redesign included positioning BAW as a thought leader in control room design by sharing their expertise via case studies, publications, white papers and information on various aspects of control room architecture, interior design and human factors engineering. This responsive site, optimized for search, successfully increasing traffic by 185%.
Through this hand-in-hand and ongoing partnership we have produced effective new branding and identity, including business cards, stationery, PowerPoint templates for new business presentations and guidelines that drove development of new signage.
Email marketing has allowed BAW Architecture to stay in touch with past and potential clients, sharing recent projects and past learnings with their contacts. We helped them implement Salesforce to develop and grow their email list.
When I realized I needed to invest in my web presence I vetted a lot of companies. When I met the team at Merge I knew immediately that this was it. What really got me was the enthusiasm—it was the combination of knowledge, technical expertise, communication skills and enthusiasm that the whole team possessed, that sealed the deal.
Brad Adams Walker
Architect, President and Founding Principal