Asia Transpacific Journeys
Marketing collateral to fuel your wanderlust
A true partnership, we worked with Asia Transpacific Journeys to communicate the beauty and adventure of their hand-crafted journeys to clients through endless print catalogs, dream-inspiring brochures and immersive web experiences. In the fast-moving and ever-changing world of boutique travel, we played a large role for over a decade.
Annual Travel Catalog
The heart of the inspiration for clients was the annual 100-plus page catalog that we designed for ten years. This custom travel showcase led clients to trips in over 20 destinations in Asia and the Pacific.
Custom Travel Planners
These in-depth travel planners helped clients find their unique path to over 20 destinations. It all started with designing engaging calls to action on the website and a custom form UI, which lead clients to just the right trip for them through a path of clear communication and action.
World Wildlife Fund Travel
Taking the custom trip planning experience to new levels, we designed special trips with partners such as the World Wildlife Fund to empower clients to choose socially conscious travel, marketing directly to their members via the web and print.
WWF Travel Program ran wildlife trips to Asia and the Pacific through ATJ. We designed brochures to market the trips to their members as well as our travelers.
Website + Traveler Portal
Lead generation is critical for any website, but it was the heart of our web work with ATJ. Our online efforts resulted in qualified leads for the in-house sales team. Once a booking was made, we tapped our expertise in user experience design and visual design to clarify a complex, multi-step online traveler portal that allowed booked passengers to enter all necessary travel information including flights, passports, and travel preferences online. This resulted in streamlined operations and more accurate data received in a timely manner. On the technical side, all data was integrated seamlessly into the CRM, saving countless hours of data entry for the company.