Digital Transformation: Social Media Marketing
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How to craft a social media strategy that fits your business
Learn how to choose social platforms and create content that will reach your target audiences, drive traffic to your website, and boost SEO. Leave with a strategic understanding of social media and the tools you need to build realistic and successful campaigns.
Part 4 of a six-part series for small businesses and nonprofits. Attend one workshop or experience the whole series for a holistic understanding of essential website and digital marketing skills & strategy, including website user personas, voice & tone, UX Design, social media marketing, digital marketing strategy, copywriting & Calls to Action (CTAs), search engine optimization (SEO), and more.
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