Six 90-minute workshops to transform your digital presence from website to digital marketing. You will gain a holistic understanding of essential website and digital marketing skills & strategy, including marketing personas, voice & tone, UX Design, social media marketing, digital marketing strategy, copywriting & Calls to Action (CTAs), search engine optimization (SEO), and more.

Sessions will cover:

• Refocus On Your Audience: Learn how to identify or refocus your target audience and create personas for your website and digital marketing strategy.
• Voice and Tone: Learn what makes a memorable brand voice and how to capture your brand’s personality through language.
• User Experience Design: Learn the research-based foundations of user experience design, including information architecture, cognitive load, and how users interact with websites.
• Social Media Marketing: Learn how to choose social platforms and create content that will reach your target audiences, drive traffic to your website, and boost SEO.
• Content Creation: Learn how voice & tone, UX design, and copywriting come together during a user’s journey through your site, and how to write compelling copy to accomplish your goals.
• Search Engine Optimization (SEO): We’ll deconstruct search engine results to see how your site’s SEO interacts with Google’s algorithms.