Merge Studio website design & digital marketing for nonprofits
  • Services
    • Our Services
    • Assessment + Strategy
    • WordPress Website Development
    • Digital Marketing
    • Branding + Visual Design
    • WordPress Website Maintenance + Support
  • Projects
  • About
  • Blog
  • Contact
    • Contact Us
    • Our Support Services
    • Submit a Support Request
    • New Client Inquiry

Move over, Google Universal Analytics: GA4 is the new kid in town

by Dina Barnese | Aug 7, 2022 | Analytics & Reporting, News, Tips & Tricks

Google Universal Analytics (UA) has been the standard for collecting website data since Google acquired it in 2005. Much has changed since then, and it’s time for the next generation of analytics tools to take over. Say hello to Google Analytics 4, otherwise known as...

Recent Posts

  • Meet Michelle, Founder & CEO of Merge Studio
  • 8 tips for increasing website conversions
  • How to clear your browser cache using a hard reset
  • A new website for WildEarth Guardians
  • Move over, Google Universal Analytics: GA4 is the new kid in town

Recent Comments

    Archives

    • February 2023
    • September 2022
    • August 2022
    • July 2022

    Categories

    • Analytics & Reporting
    • Branding
    • Case Studies
    • Content Marketing
    • Conversion Optimization
    • Digital Marketing
    • News
    • Our Team
    • Tips & Tricks
    • User Experience
    • Web Design
    • Web Development

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    Sign up for insight and expert advice
    on digital marketing and websites.

    "*" indicates required fields

    303.257.0335
    [email protected]

    Located in beautiful Boulder, Colorado

    Member of the Boulder Chamber
    Merge Studio is a member of the Colorado Nonprofit Association
    Top content marketing company on Clutch.com
    Best logo design Boulder award for Merge Studio
    Top web designer Boulder on Upcity.com
    © Merge Studio, LLC. | Privacy Policy
    ×
    Luda Polyakova, Marketing + Communications Coordinator

    Luda Polyakova

    Marketing + Communications Coordinator

    Luda’s passion for writing began at an early age, and she developed her craft with a B.A. in English Literature and Creative Writing, M.A. in Textual and Literary Studies, and M.A. in Cultural Studies at Bowling Green State University in Ohio, along with a graduate certification in International and Technical Communication. She brings her well-rounded perspective to every project with experience working in higher education, nonprofit, corporate, small business, and agency environments. In 2017, Luda met the Merge team to collaborate on the launch of the Qualistar Colorado (now Healthy Child Care Colorado) website.Whether she’s crafting ad copy, writing website content, or developing a communications strategy, Luda is adept at conveying her client’s voice and values. She’s also detail-obsessed and ready to debate the value of an oxford comma at a moment’s notice.When she’s not writing, you’ll likely find her making something, walking her dog, or listening to music. Luda is Chief Happy Hour-er of the Denver CreativeMornings chapter and creates opportunities for local creatives to network, collaborate, and build community. She's also an amateur potter and volunteers as a studio assistant for children’s pottery classes.
    ×
    Brian Hutchinson, Creative + UX Designer

    Brian Hutchinson

    Creative + UX Designer

    Brian is a digital creative designer who's been helping businesses build a better brand experience through visual design for over 15 years, working with non-profits to tech startups. From concept creation to delivery, Brian brings a high level of professionalism and energy to everything he tackles. Although his expertise is in creating visual compiling websites and applications, he also excels at video production and motion design.

    When he's not in the mountains snowboarding or mountain biking, he's in the studio composing, playing and recording music.

    ×
    Dana Tracy, Writer, Editor + Social Media Specialist

    Dana Tracy

    Writer, Editor, Social Media Specialist

    Originally from Boulder, CO, Dana was educated at Phillips Exeter Academy, and earned her B.A. in English Literature from the University of California, Berkeley. She began her career in sales and marketing with Nordstrom, Inc. and spent the next five years working coast to coast with international fashion houses Chanel and Kenzo, as well as with emerging independent brands.Returning to the Bay Area in 2007, Dana oversaw brand management and product design for a women’s fashion footwear company, where she helmed the marketing and design teams.Throughout her career, Dana has continued to work with clients including consumer products companies, fashion designers, small business owners, and start-ups.With a passion for story-telling and connecting brands, companies and institutions with their target demographics, Dana has created original copy for biographies, digital communications, internal publications, marketing and sales materials and websites. She believes that listening carefully to each client’s story, and understanding their goals is the path to clear, compelling communication with their target audience.Dana currently resides in Boulder, CO with her husband, two children and Chinese Crested.
    ×
    Julie Tuerk, Web Developer

    Julie Tuerk

    Web Developer + Code Creator

    Julie brings a diverse background to her practice of web development. She has studied computer programming, art, and psychology, and is also a certified sommelier. Her eagerness to learn new technical skills has enabled numerous small businesses and nonprofits to create an online presence, improve website functionality, and manage data.

    Julie loves solving problems with creative solutions, but is equally at ease using traditional methods to help clients realize their vision.

    ×
    Dina Barnese, Project Manager + UX Specialist

    Dina Barnese

    Project Manager + UX Strategist

    Dina joined the Merge team in 2017. As a UX Strategist, she applies human-centered design principals to websites and mobile apps, keeping the user experience top of mind. She approaches project management with a goal of guiding the client’s vision to reality, keeping the big picture in mind while managing details and tasks.

    Dina has more than two decades of experience in the tech field. She has worked as a database and software developer, business analyst, UX designer, and project manager. She also has experience as a mediator: she served as a volunteer court-appointed mediator for eight years, during which time she continued training in advanced facilitation, negotiation, and mediation skills.

    Outside of the IT world, Dina is a potter, musician and nature lover. She serves on the board of directors for the Flagstaff Foundry, a nonprofit performing arts incubator.